{"id":6395,"date":"2024-11-27T15:34:19","date_gmt":"2024-11-27T18:34:19","guid":{"rendered":"https:\/\/primam.com.br\/primamhelp\/?page_id=6395"},"modified":"2024-11-27T15:54:43","modified_gmt":"2024-11-27T18:54:43","slug":"6395-2","status":"publish","type":"page","link":"https:\/\/primam.com.br\/primamhelp\/6395-2\/","title":{"rendered":"An\u00e1lise Reten\u00e7\u00e3o de Clientes"},"content":{"rendered":"

An\u00e1lise Reten\u00e7\u00e3o de Clientes
\n<\/strong><\/h2>\n

A An\u00e1lise de Reten\u00e7\u00e3o de Clientes ou\u00a0 an\u00e1lise de CHURN <\/strong>\u00e9 uma ferramenta que permite identificar padr\u00f5es e problemas que levam \u00e0 perda de clientes, ou taxa de churn, de uma empresa<\/mark><\/span>. \u00c9 um indicador importante para avaliar a sa\u00fade do neg\u00f3cio, pois afeta diretamente a receita e o crescimento.<\/p>\n

Inicialmente iremos determinar um per\u00edodo para An\u00e1lise. Utilize o \u00edcone para alterar para Trimestre, Semestre ou digite o per\u00edodo desejado. Em seguida clique em Confirmar \"\".<\/p>\n

\"\"<\/p>\n

Na grade teremos informa\u00e7\u00f5es sobre Cliente, Vendedor, Total das Vendas no Per\u00edodo, Devolu\u00e7\u00f5es, Valor L\u00edquido e o N\u00famero de Vendas.<\/p>\n

Ticket m\u00e9dio e a Data da Ultima venda.<\/p>\n

\"\"<\/p>\n

Com estas informa\u00e7\u00f5es poderemos avaliar os clientes que tiveram uma maior representatividade no per\u00edodo, a ultima venda realizada e poderemos entrar em contato para obter informa\u00e7\u00f5es porque n\u00e3o houve retorno na Empresa.<\/p>\n

No caso de promo\u00e7\u00f5es ou libera\u00e7\u00f5es de descontos esta an\u00e1lise se torna essencial para determinar mix de clientes que poder\u00e3o ser agraciados.<\/p>\n

Uma representa\u00e7\u00e3o Gr\u00e1fica poder\u00e1 trazer informa\u00e7\u00f5es sobre a concentra\u00e7\u00e3o das vendas sobre poucos clientes, o que pode n\u00e3o ser uma estrat\u00e9gia comercial conveniente.<\/p>\n

\"\"<\/p>\n

Vejam no exemplo que a Empresa acumula 99,54 % das vendas em menos de 20% dos clientes, fator preocupante caso essa faixa deixe de comprar.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

An\u00e1lise Reten\u00e7\u00e3o de Clientes A An\u00e1lise de Reten\u00e7\u00e3o de Clientes ou\u00a0 an\u00e1lise de CHURN \u00e9 uma ferramenta que permite identificar padr\u00f5es e problemas que levam \u00e0 perda de clientes, ou taxa de churn, de uma empresa. \u00c9 um indicador importante para avaliar a sa\u00fade do neg\u00f3cio, pois afeta diretamente a receita e o crescimento. Inicialmente […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"class_list":["post-6395","page","type-page","status-publish","hentry"],"wppr_data":{"cwp_meta_box_check":"No"},"acf":[],"yoast_head":"\nAn\u00e1lise Reten\u00e7\u00e3o de Clientes - Manual do ERP Primam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primam.com.br\/primamhelp\/6395-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lise Reten\u00e7\u00e3o de Clientes - Manual do ERP Primam\" \/>\n<meta property=\"og:description\" content=\"An\u00e1lise Reten\u00e7\u00e3o de Clientes A An\u00e1lise de Reten\u00e7\u00e3o de Clientes ou\u00a0 an\u00e1lise de CHURN \u00e9 uma ferramenta que permite identificar padr\u00f5es e problemas que levam \u00e0 perda de clientes, ou taxa de churn, de uma empresa. \u00c9 um indicador importante para avaliar a sa\u00fade do neg\u00f3cio, pois afeta diretamente a receita e o crescimento. 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